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Enterprise Mobility - Exploring the 4 Phases to Effective Establishment

Posted on Jan 24, 2013 by Infoway

What is enterprise mobility management? A good number of organization would fumble a bit in explaining the process effectively, though many have already developed a mobile compatible website for their business. Well, in simple terms; enterprise mobility refers to the process that focuses on effective management of a wide range of wireless networks and mobile devices allowing an extensive use of mobile computing that stands relevant to a business context.

Therefore, it is to be noted that enterprise mobility is an emerging trend within enterprises, which has become significantly important since few years back, as more and more people are seeking the support of tablets, iPhone, and Smartphone in workplace.

According to some recent researches conducted by several analyst firms, the scope and size of mobile market in terms of enterprise mobility is all set to take a huge leap by 2013. Here is a look -
  • There will be around 804 million Smartphone from the 2010 figure of 293 million (IDC)
  • The 2010 figure of 17million tablet will stand at 149 (iSuppli)
  • Ereaders will be up by 29.4 million from the 2010 figure of 3.7 million (Forrester)
  • Mobile-only users of Internet is set to stand at 788 million (ARS Technica)
  • Users of mobile video set to rise to 155 million from 2.4million of 2010 (ABI Research)
  • Subscribers of cloud app to go up by 998.1million from 2008 figure of 42.8 million (ABI Research)

Well, while the figures can be debated, the trend is pretty clear. The rapidity of mobile adoption across applications and devices is on a continuous rise. Today, enterprises are focusing on establishing cloud-based services for an effective development of enterprise mobility management and more and more people are bringing their own device to work.

Understanding the Different Phases of Enterprise Mobility

Now, since your customers and employees are becoming mobile savvy, it is quite clear that you must develop a compatibility with your business processes. Let us have a quick look at the four different phases of mobility management as taken up by enterprises -
  1. Informal - this particular phase stays away from any formal proceedings and usually the initiatives are based on personal efforts or requests made by various executives.
  2. Silos - This particular phase focuses on creating separate division plans thereby, executing different initiatives, which might overlap.
  3. Coordinated - The third phase mostly allows the divisions to plan their personal initiatives freely and execute them accordingly , provide the initiatives match to the company standards.
  4. Integrated - In this phase, enterprise initiatives are mostly based on formal strategy of enterprises and a roadmap. Always remember that initiatives are monitored, executed, and planned centrally.

While, the significance of mobility is understood by every business, a good number of them often struggle to establish mobility projects. The general questions that arise are -
  • Where to begin?
  • How to get started?

Well, the best answer rests with starting with quick hits rather than complete featured apps. Since, quick hits refer to small bound projects delivering a quantifiable value, it helps giving a smooth start to enterprise mobility management. When it comes to mobile apps, starting with simple things like a catalog, list, or form is always advisable.


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