Position:Internet Marketing Executive (SEO & PPC)

Company: Infoway

Location: Kolkata

Experience: 2 years (min)

Salary: As per industries standard

Sector: Web Development Company


Responsibilities :

• You will be responsible for planning, implementing and measuring pay-per-click campaigns for an award-winning portfolio of clients.

• You will be expected to undertake competitor, sector and market analysis and to keep up to date with changes to search engine technology by participating in forums, reading blogs and attending industry conferences.

• You will conduct keyword research, analyze your results and provide regular reports to management.

• You will also assist in training other teams within the organization on search engine optimization best practice and techniques.

• The role will also include meeting clients, preparing Internet Marketing proposals, implementing natural search engine optimization, working with pay per click, managing email marketing campaigns and reporting the success of the marketing to the client.

• Your key duties will include the day to day management of a spectrum of accounts for PPC, SEO, and Analytics

• SEO: SEO of clients websites according to brief objectives - keyword analysis, competitor analysis, link building, HTML and reporting on results achieved.

• PPC: PPC campaign set up, Google analytics, bid management, and reporting

• Analytics: benchmarking, goal tracking, data interpretation, and reporting to clients

• Day to day job responsibilities will include Searching for new search engines, announcement sites and industry related sites.

• Executing and managing promotional (SEO) projects.

• Creating promotion reports for clients.

• Collating updates on Internet promotions in general & SEO in particular.

• Manage the website dedicated for SEO process as well as updating the same.

• Send monthly 'Promotion newsletters' Cross-functional interaction with the Sales, design, software, and Network Administration teams to execute projects.

• As an Search Marketing Executive you will be responsible for working on many high profile accounts across a variety of sectors. Your role will involve the day to day management of a spectrum of client accounts across Pay Per Click (PPC), Search Engine Optimization (SEO), Analytics, Online Advertising and Affiliate Marketing.

• You will be responsible for working with the Web Metro client teams to achieve new sales (for their clients) by acquiring top organic rankings in Google, Yahoo and MSN.

• Search Engine Optimization (SEO) and Directory strategy and implementation, including regular monitoring and maintenance of Search Engine positions.

• Responsible for keeping up to date and looking forward towards future trends in latest Internet Marketing trends/techniques.

• Managing all aspects of Paid Search Engine campaigns, strategy and stactics

• Ensuring optimum return on investment at all times from all Search Engine activity.

• Running, monitoring, reporting of Search Engine Optimization (SEO) of successful Search Engine Marketing campaigns.

• Creating and maintaining the external Link Building programme and network.

• Raising purchase orders and working within a budget to ensure that all spend is accounted for on a monthly basis.

• Planning and implementing seasonal promotions• Managing all aspects of Paid Search Engine campaigns, strategy and stactics

• Building the customer database and creating targeted email promotions

• Briefing of banner and splash page creative including copy writing 

• Maintaining accurate and relevant content on websites

• Working with contact centre to minimise customer issues online

• Working with project managers to optimise site usability

• Reporting on website performance through analysis of website statistics, reservations data and campaign information

• Working with annual web budget

Requirements :

To succeed as a Search Marketing Executive you must have:

•Graduates in any discipline

•Minimum of 2 years experience in search engine marketing with emphasis in natural search

•Knowledge of HTML, CSS, and Dream weaver and web analytics is desirable

• Worked in the following capacities: Web developer, web designer, Web Development Online Marketing Executive, Internet Marketing

• Experience in interactive advertising, site design, content development and measurement as it relates to search

• Knowledge of the search engine space and SEO best practices including paid vs. SEO tactics, keyword analysis, title and meta-tag coding, link building, domain issues, page analysis, site redirection, dynamic site indexing, copywriting and general troubleshooting

• Working knowledge of search engine strategies

• Analytically focused with the ability to recommend and implement optimization tactics from data intensive reporting

• Demonstrated ability to work in a growing, changing and dynamic organization

• Collaborative and comfortable in a cross-functional environment with the ability to create buy-in from multiple constituents

• Track record of conceptualizing and creating new programs, best practices and marketing content

• Traditional or online media experience

• Excellent interpersonal, verbal and written communication skills with high degree of numeracy and ability to effectively and persuasively present internally and externally

• Strong MS office skills

• Knowledge of affiliate marketing is an advantage

• Passion for online marketing

• Excellent attention to detail

• An easy-going, fun person who is also self-motivated, resourceful and creative.

• An individual who has the ability to learn very quickly.

• A person with the drive and passion to constantly improve results.

• Should understand page optimization

• With your proven experience of achieving high ‘organic’ search engine rankings and successful PPC campaign management, you will also need the ability to recognize structural barriers of a website, and advise accordingly how to solve these issues.

• Experience in implementing search engine optimization techniques and paid search campaigns and are excited about the prospect of developing these skills across a growing portfolio of products and services.

Permanent/Contract: Full-Time positions available.


Contact Details:
Contact Person : Mr. S. Saha
Phone : 9831703283

Interested candidates who meet the above criteria and who are technically sound also with strong analytical, interpersonal and communication skills as well as the ability to excel under pressure need to send their resume at…. hr@infoway.us